News - West Palm Beach, Ft Myers, Boynton Beach, Okeechobee Hurricane preparedness by Palmdale Oil Company

FINA Brand Becomes TOTAL: Palmdale Oil Company Exclusive Distributor
June 2, 2009

Fort Pierce, Florida – Palmdale Oil Company, a family-owned fuel distributor in South Florida, has announced that the FINA brand of high quality lubricants is making the transition to the TOTAL brand, following the acquisition of Lubricants USA by TOTAL Group in late 2008. Lubricants USA served as the exclusive manufacturer of FINA-branded lubricants in the United States. Palmdale Oil distributes FINA brand lubricants throughout the state of Florida.

Positioned as an exciting transaction for both parties, the resulting company, TOTAL Lubricants USA Southwest is expected to provide a platform for the growth of lubricant sales across the country. The transition of the brand name is the last piece of the puzzle and its completion will help to establish a strong presence in the industry, building on the value of the TOTAL brand.

This closer alignment is expected to deliver significant benefit to Palmdale Oil customers. This customer-centric fuel distributor is the only Florida-based company that caters to the specific needs of the industrial, mining, construction, ranching, golf services, automotive, landscaping, marinas, marine vessels, fleet, agricultural and government sectors with reliable service.

With the assimilation of the FINA brand into the TOTAL brand, distributors such as Palmdale Oil will have access to state-of-the-art lubricants technology and updated product specifications. TOTAL has also planned refreshed product packaging to further leverage its position as the fourth largest oil and gas company in the world.

"Palmdale Oil is excited about the transition in our lubricant offering," said Lachlan Cheatham, President of Palmdale Oil Company. "FINA was a very successful brand for us and we expect that TOTAL will surpass its performance. The national presence and brand strength that TOTAL offers will only help to continue to build on our strategy of performance and growth in the Southern Florida market."

Palmdale Oil operates as many as 30 trucks out of its four distribution offices to deliver fuel directly to customers. The company also offers a full line of FINA-based lubrication products that will soon bear the TOTAL brand name. This successful transition will provide all Palmdale Oil customers access to the high performance lubricants offered by TOTAL Lubricants USA Southwest.